The system can listen to conversations and play ads when there’s a moment of silence. Or play a video when you’re close to the shops.
Oh good, I was worried the slide into dystopia might be slowing down for a second there.
Imagine driving to the doctors, you have a killer headache so the radio is muted, you drive past a set of shops near a red light.
"COME OVER TOCRAZY MIKES INSANE CRAPAGANZAAAAAAAA" *obnoxiously loud music plays behind the screaming mans words*
Ah i see, time for ford to go down in the history books.
Not like that will happen, but i truly think they deserve that as a result for even considering this.
I'm already sick of the amount of ads that find a way into my private living space, but i've managed to negate 90% of them.
"We need to make money" yeah sure, but not at the cost of me. If you want to make money off of me i need you to sell me stuff i get to keep and are actually worth the cost.
I work too much and make too little to allow them to invade my private space.
Time for a law to be passed that kills off this bad idea permanently.
The main cause of fatal accidents is driver distraction. Anything that adds to it is moving in the wrong direction.
They should also ban the use of tablet computers in place of proper displays and controls in vehicles.
Time for a law to be passed that kills off this bad idea permanently.
With governments (of all alignments) in the pockets of, or otherwise under the influence of, the very large corporations whose advertising would stand to benefit from this, I have only the following to say: Good luck with that.
For those who don't understand Ford's strategy here: Ford has tons of goofy patents like this, and they're just waiting for someone else to do this so they can get royalties.
They're patent trolling bad ideas...
Maybe so at this point in history. Don't be surprised when Ford implements it or something similar at a later date. Ads are in most everything now and they have already sold your data to insurance companies.
"it's just in the corner, when you drive near one of our Partner companies"
"it's just a square on the main menu"
"it's just a brief full-screen suggestion"
"it's just whispering sweet nothings at a forced-volume into your Harman Kardon premium audio system (we have always done this for plebs who opted for our standard audio system)"
"it just adds an additional waypoint to your route, like our new Signature Partner, Dunkin' Doughnuts. Get a free small coffee when you spend $15 and say the keywords 'ADS4LIFE' into the drive-thru robot"
"it's only taking control and driving you in comfort to your nearest Ford dealership to trade-in your vehicle at 100,000 miles"
"it's only siphoning your blood plasma to keep the FordOS AI financially afloat"
"it's only recording your banking details at the ATM and charging you a ~~monthly~~ weekly fee to support and assist you with our cutting-edge technology"
"GIVE US ALL YOUR MONEY NOW OR WE ARE DRIVING YOU OFF THE GRAND CANYON"
Getting patents for hyper-annoying things, taking shit for possibility thinking about employing the tactic in the future, keeping other manufacturers from being able to without paying for it...
Are... are they the heros we need?
That's a lot more clever than actually building this grotesque idea.
Thanks for calling attention to this. Oftentimes when a patent is applied for there is no intent to implement it. This is actually a clever way to get ahead of the direction of the market and license to other manufacturers.
Having said that, it's still Ford, and once it's generally accepted for this type of ad to be displayed they'll jump on it real quick.
I've been saying it for years - business people are the scum of the earth. The whole situation is so stupid. Why do we train people how to ~~make~~ take as much money as they can... why not teach them to not be assholes instead?
I knew someone who taught Marketing at a business school and we had some really weird discussions. They do teach students not to be assholes. They do teach ethics. They do teach respect for the viewer. But what they teach for Marketing is very different from what we experience from Marketing.
From my experiences it goes more like this "In an ideal world, we'd behave this way. We're not in an ideal world though and your competitors have no problem doing this so you should know what to do, in case the market determines it's the best course." with a knowing wink thrown in.
No plan or ethical framework survives contact with the shareholders.
Good Guy Ford patents the worst possible technology so no other automaker can use it, and then never implements it themselves.
That's what I was going to ask, should people start patenting things in order to prevent companies from using them?
Getting patent is fucking expensive, also it is afaik region-limited. You can get your patent for say EU, you need lawyers and lot of money for that, and if you would like to extend that to US, you need new lawyers and more money.
So it is out of realm of what's possible for normal person.
Although the chances of me buying a Ford are extremely small, the odds of me getting a car with ads are 0%
https://deloitte.wsj.com/cio/ford-disrupts-product-development-for-a-new-era-01623697330
Ford Disrupts Product Development for a New Era
The product development team took a page from tech industry players and adapted Agile methodologies with the goal of developing hardware at the speed of software while recognizing and preserving Ford’s legacy and expertise in vehicle product development.
https://www.atlassian.com/agile/project-management/user-stories
User stories are one of the core components of an agile program.
User stories are a few sentences in simple language that outline the desired outcome. They don't go into detail. Requirements are added later, once agreed upon by the team.
For example, user stories might look like:
As Max, I want to invite my friends, so we can enjoy this service together.
As Sascha, I want to organize my work, so I can feel more in control.
As a manager, I want to be able to understand my colleagues progress, so I can better report our sucess and failures.
As Dominic, I have a hard time finding enough advertisements to view. Many of the advertisements I do view are not sufficiently-targeted at me.
As Richard, my submissive fantasies have gone unfulfilled. My truck is large and powerful, but does not seize control of my life in the sort of confident and assertive fashion that I would find satisfying.
As Denise, a Blade Runner fan, I am unhappy that I cannot visit a technology-driven dystopia.
I like your dry sarcasm
Ford stopped making the types of vehicles I want to own several years ago.
Until my current vehicle, every previous vehicle (over a period of 43 years) I've owned was a small, low options, affordable, fuel efficient 4 cylinder Ford.
Since they stopped making anything like that to focus on F150s and bigger, I now own a Corolla.
As Ford doesn't suck enough lol
That's Ford's version of innovation, finding new ways to suck more
Don't worry they will have an ad free subscription service where for an extra $100 a month you won't be shown any ads.
Well to bad my 2004 Ford Focus that I just got working doesn't even have a motorized window opener. I plan to keep that car as long as I can.
when the time comes, convert it to an EV for a small cost with a huge return
It looks like you're about to die in a horrible 40-car collision! Don't fret, though! Mutual Assurance can protect your family for just pennies a day! You'll really regret not signing up for this policy!
We regret to inform you that your claim has been denied as your policy does not cover accidents due to distracted driving. Please refer to the attached dash cam footage showing claimant watching a Mutual Assurance ad while the vehicle was in motion. Have a nice day and thank you for choosing Mutual Assurance!
Those Chinese EV imports from BYD are looking better and better.
From ugly to useless and ugly. Nice.
I'm looking forward to having the ads from Cyberpunk 2077: "Sweet sweet sweet clean SPEED! 'Cause life is too short to be slow."
Amazing. there will be one car manufacturer with this garbage and the rest of them won't be allowed to use this parented technology
Wait is there a way to invent awful things and then patent troll so that nobody can actually bring them to market?
If it gets used at all, that would be the best case scenario.
And it might even go down like things have with GM and their blocking Android Auto and Carplay (affecting their bottom line). And it might even affect enough that they'd stop.
But that'd be the beat case scenario (still feasible, even in hypercapitalismworld. But unlikely)
No, they'll just license it to all the other car makers.
So phones are illegal but not this? What in the actual fuck is going on right now. We are being forced so many damn ads it's nearly impossible to get away from them. Now I need to worry about someone trying to hit skip instead of focusing on driving. As a motorcyclist I'm now even more terrified. Half the drivers now already don't look up from their phones....
The worst* make of cars is now hoping to fuck over their consumers even more.
* can't change the fucking battery unless you take half the fucking engine area apart.
The all new Downy fabreeze! Bam! 💥💥💥💥💥🤣.
Bleeding to death while Listening to a fabreeze commercial.
Big ass roof screen that goes "psst! Hey! Look! New coke is here!"😄
I hope they're just patenting this to prevent other manufacturers from doing it.
This is a most excellent place for technology news and articles.
