Agree with you, it's a hard take there and some real victim blaming there. "He should have known better than try to prove he did it just by posting a photo" when that's been the standard for... since the camera was invented.

The fact is that he is a victim now, and so is any online creator. They run the risk of being copied and duplicated even worse than before. Now rather than someone just copying and pasting pictures which are easily proven as duplicated, someone can literally set up a pipeline to say:

• On a new photo posted:
  • Take the description text they posted and reword it to be more ____
  • Take the image and redo it to be more ____
  • Post to my timeline

and just bring in profit. You could change ____ to anything. Take any mommy blogger and replace ____ with San Francisco, or Christian, or whatever garbage.

And to be clear I hate influencers.... but this is just the tip of the iceberg for how AI is going to manipulate us.