Oh yeah, not just for others who want it but also to cause max pain to scalpers when others can get what they want to sell for cheaper than the scalpers paid for it in the first place. If the price stays the same, there's a good chance the scalpers will be able to at least cut their losses by selling at a slight discount (or even at par if they find the right location for a "you could have this in your hands right now instead of having to go to the store" kinda deal).