The "trad wives" (traditionalist / paleoconservative middle class women who believe that their religion is good for women) are looking for a husband in the traditional sense, a type of business owner / patriarch who owns them and provides for them; see: husbandry. That's so that they can produce a lot of offspring while pretending that raising kids in near or full homeschooling is a good thing and she's very successful (culturally).

They're the homologues of incels and traditionalist bros who want to be rich so that they maintain some informal harem. And they deserve each other.