How did Netflix know I was gay before I did? (www.bbc.co.uk)

submitted 1 year ago by BrikoX@lemmy.zip to c/worldnews@lemmy.ml

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cross-posted from: https://lemmy.zip/post/1386796

Archived version: https://archive.ph/F9saW
Archived version: https://web.archive.org/web/20230812233105/https://www.bbc.co.uk/news/technology-66472938

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[-] shinjiikarus@mylem.eu 14 points 1 year ago

Has this story ever been confirmed by Target directly? As this happened in America and her father was outraged about it, it would have been awfully convenient, to “blame” the algorithm for “discovering”, she was pregnant. It takes quite a data analyst to figure out trends before someone even knows they are pregnant. It doesn’t take a genius to figure out a pattern for someone if they know they are pregnant and are just hiding it from their dad.

[-] what_is_a_name@lemmy.world 17 points 1 year ago

Yes. It’s many years in my past, but this was confirmed. Target still does their targeting but now scatter unrelated items in the ads to hide what they know.