Word. It's ridiculous how hard it is to get good hits these days. And while GPT makes shit up sometimes it's at least related to what I'm actually asking about. Google desperately wants to show the SEO optimized pages about something tangentially related instead of the page which actually has relevant information.

Getting a solid old forum hit for an obscure DNS issue takes a lot more work these days.

It's Googles fault, but it's not the algorithm getting worse, everyone is just too good at gaming it which fucks it up for everyone (the humanity special).