Everyone picks a streaming service for their needs. YT music has a large library bundled with ad free YT, Apple Music is a natural choice if you're in the Apple ecosystem and Spotify exists too.

I recently switched to Tidal from Spotify and haven't looked back. The UI is familiar enough, having lossless is really nice, and not having my phone lag whenever I open my library is great.

Then there's the other factor of how much each streaming service pays it's artists. To make 1000$ in revenue, this is how many streams an artist needs:

YT Music : 500,000 ($0.002 per stream)

Spotify : 314,465 ($0.00318 per stream)

Apple : 125,000 ($0.008 per stream)

Tidal : 77,882 ($0.01284 per stream)

Granted, musicians almost never make their money from streaming services. However, if an artist were to have that 314k streams on Tidal instead of Spotify, they'd make 4 times as much money.