The ratio does matter. The fine is supposed to be a punishment/disincentive, but when that disincentive is less than trivial it no longer disincentivizes. Like a crime punishable by a $250 fine--the working class will follow the law because that's three days' but the rich won't care because it's a glass of wine at a decent restaurant. Google will simply pay the fine with no reason or intent to stop the questionable behavior because they'll just pay the trivial fine again when they get caught--just like they've been doing for years...