Heh, I actually had greedy when intially typing the comment and changed it after some thought.
Greedy might be more apt, as from basic economics you would think price should come down as more players entered the market... But we've seen the opposite.
The price of the subscription isnt what bother me personally though, I used to pay alot more for cable, its more the quanity of subscriptions/ accounts/apps that have to be used that drove me away.

I would have continued to pay a steadily increasing price for Netflix if they kept being a "one stop shop" for content.
I was very annoyed when they dropped Mythbusters and Dr Who halfway through me watching them, and then loosing all the Disney movies was just a nail in the coffin.
Even if it cost less, I could not be bothered to maintain multiple subscriptions/accounts/passwords for the content I want.

Yep. The video entertainment industry had a great solution to piracy in Netflix and it had moved piracy out of the mainstream... Then companies got competitive and content became fractured across a multitude of platforms.