I typed something up but it looks like it didn't post. I think we're saying two different things.
I'm talking specifically about the design language that you don't like. The EV9 and the new Sante Fe, the Santa Cruz, the hatch IONIQ5 and even the divisive IONIQ6. I love those designs. They feel unique and bold. I would put them among some of my favorite designs of major, non-exotic manufacturers. Clearly just personal opinion but I feel like they've put out hit after hit on design, compared to whatever the hell BMW is doing as an example.
I can't really say anything about their engine design or internal components. I'm ignorant there. I'm saying I find myself intrigued by Hyundai in spite of their terrible track record because of the design language.