I don’t want to make assumptions, but your reply makes me think you arrived at Hangouts once it was already being deprecated by Google. Granted, being US based I didn’t need the coverage of WhatsApp (limited as they was even then to phone # accounts), the scant usage of Viber or the other innumerable messaging apps I touched in that time period. Hangouts integrated seamlessly with SMS, let me send media/stickers/map embeds to mixed-platform groups never worrying about quality downgrade. And did I mention that one could access Hangouts (and its SMS pass through server) from any machine in the world through Gmail? iMessage makes you jump hoops to do that shit today.

Anybody remember Hangouts? Google’s iMessage that was better in every conceivable way than its Apple analog, integrated with Google voice, could be accessed anywhere you could get on Gmail etc? Dropping the ball on Hangouts to favor carrier pre-installed messaging Apps was such an incredible and short-sighted blunder. I concede that exactly like their many app deprecations/cut-and-runs that did not take the long-term sentiment of the end user into account and damaged their reputation and adoption. And now here we are… trying to grovel back into iMessage’s purview.