Because the conservative party in the UK, much like the republican party in the US, knows that because of shifting demographics and because it has no real plan to address real problems they know they wont be able deny the existance of any longer, is about to start losing election after election. Instead of coming with actual plans and attempting to do anything with their power other than looting your pockets, they've decided to resort to the most basic and fascistic scapegoating by pandering to our tribalistic instincts. They just point to another group and blame them for all the problems they had a hand in creating.

"It's not our fault, it's those dirty _____!"

-liberals
-blacks
-immigrants
-gays
-jews
-trans people
-atheists
-muslims
-indians
-women

(Pick one, or create your own scapegoat)

What kills me is that this is a self-fulfilling prophecy of sorts. The longer they fight against change, the more people they will convince that capitalism itself is the problem.

If you guys want this to take off in the US (and probably Canada too) you gotta rethink the name. If it doesn't come off as vaguely racist it will come off as edgy for edgy's sake. Low-brow and amateurish. Otherwise, it looks cool. Best of luck to you.