Omg I love that episode too. I quote that grammar robot so the time "shuddapa yer face" "shut up your face"

I also am a software developer and use 123 fake street for testing forms all the time.

I'm surprised at how late it was, would have assumed it was pre double digits

I remember as a kid I was really into fantasy things and my dad told me about LOTR and thought I'd like it. I'd read the hobbit for school already and really enjoyed that... But LOTR was painful, I didn't even complete the first book

Yes and no. Similar with apps, you can say "well if you're not paying/seeing adds then we lose nothing by you not visiting", but, depending on their growth stage, it's very hard to grow and get investors without a sizable audience.

Say you're a startup. If you have 10k people and you ignore ad blockers and people who don't play subscriptions. Then you start preventing people with ad blockers and no subscriptions from your platform and it drops to 1k... You lose investment pulling power.

The effect is amplified, or much worse, if you actually require user generated content as well