Vegans really need to embrace this strategy. Reduce meat consumption is a much easier sell to the majority of the world, and it would open them up to the idea that vegetables can make a complete meal.

Too many vegans I know try to get you to buy into their lifestyle from the start. Bruh, I'm an American and I can tell you from personal experience that most Americans, especially down here in the south, do not consider something a meal unless it has meat in it. You are not going to convince these people to stop eating burgers straight up. This is a cultural thing that isn't going to be easy to change. Going full vegan is a deal breaker. Cutting back on meat for your personal health might just gain some traction.

Reducing your meat consumption is likely the most effective way of lowering your personal climate ‘footprint’.

I hear this a lot, but I think the context of what other actions are available and their relative impact is important in this kind of discussion.

Of course, this is all with the knowledge that trying to put the onus of fixing climate change on the individual is both doomed to fail and a great burden for many. Climate change can only be properly addressed by top-down action, which we should all advocate for.

You don't even have to go vegan. You can just go vegetarian.

It's also extremely effective. Seems like people just forget it exists.

I'm vegetarian mostly to save money but if someone gifts me meat? I won't be wasting it.