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YouTube is axing its ad-free Premium Lite subscription plan - The Verge
(www.theverge.com)
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this post was submitted on 27 Sep 2023
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Technology
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I think we're starting to see the beginning of YouTube's end. The algorithm is actively choking the life out of the platform, they're forcing viewers to pay fees that seem to keep getting bigger and bigger, and they're making life miserable for creators while also paying them less and less.
Once another platform comes along that ticks enough boxes to satisfy people then YouTube will be absolutely screwed. The only reason we all use that wretched site is because there is no viable alternative. More and more creators are moving to premium platforms like Nebula that offer better deals for viewers and creators alike. I'm likely to jump ship myself once more people I watch also join up.
I really hope there is something like a flare system. You pay a fixed price every month, and that money gets distributed by watchtime or likes or so between creators. Including higher budget creations such as series and movies. Maybe depending on production budget, they can get a multiplier. Since a movie minute is usually a lot more expensive than a random guy talking into a microphone.
YouTube already does that, though? In fact your premium sub helps creators much more than a non-premium viewer does. Of course the multiplier proposition would be new/different.
Not trying to shill for YouTube but that's one of the main reasons I have a subscription is to support creators I like.
Premium sub probably does but not guaranteed. Iirc, premium subs offer creators $ from google via time watched, vs free users ad impressions.
Its part of the reason why some youtube channels have scheduled Livestreams, as Livestreams make a lot of money off premium subscribers watching.
Well true, but YouTube does not have all the content of the other streaming platforms, and also wants you to pay extra for e.g. movies.
I'd imagine most people using YouTube aren't looking for TV/movie style content, rather the user created stuff. Or maybe TV shorter clips.