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this post was submitted on 27 Sep 2023
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Eerie? This is awesome!
It was until you hit the part in the article about using AI voice generation to target ads. When election season rolls around, we'll get all sorts of clips of people endorsing Trump without their knowledge.
If 2016 was the post-truth election, 2024 is going be the post-reality era.
Honestly, 2024 seems more like an attempt to return to sanity while the elites are trying to learn how to use their new toys. 2026 midterms will be the beta test and 2028 is going to be the real shit show.
That could already happen with AI technology from months ago. This is not news.
The targeted ads will be that if you follow specific broadcasts, you will get an higher chance to get an ad voiced by a person in that podcast. AI has little to do here, could have always been done.
Unfortunately its use in the US politics its inevitable, with what I am understanding since i've started to follow it.
The dangerous part is that it sounds like the ad is generated by Spotify.
In the "tech already exists" scenario, an advertising firm will have to guess at the voice people want to hear and submit their own audio files to advertise.
If this works the way it sounds, the ad firm sends in some text and Spotify generates a voice ad based on who you listen to. Less effort on the advertising firm and far more targeted.
Both are bad. The second is worse!
And frankly, it's another reason not to support Spotify. You are supposed to be paying to listen to music, not support research into this bullshit advertising.
There's a difference between being able to technically do this, and deploying it as a product with legal checks and scaled up infrastructure.
Since the article was about generative voice models, I assumed the ad part was also about that, but you're right it might just be using voice recognition.
Yeah, this sounds like a really GOOD use of AI.
The part that the news line wants to point at probably is where it might be planned to use to create ads using podcaster's voices. I don't see what's the issue there is, now the podcasters can be paid to get their voice imitated for an ad they don't even have to practice the lines for.
But do they have control over what's in the ads? I know I wouldn't want my voice used to promote things without my knowledge
I am very sure that any company that doesn't want to risk legal battles would respect your choice. If the usage of your voice is behind a contract, you can definitely ask what it will be about and what will be said with the freedom to refuse it.
Its the same situation of using without AI another company's brand to sponsor something else.
And will they really be paid or provided a choice?
I fully agree that this is a great use for ai but voices are a part of peoples identity we should be careful before selling it is normalized like taxes
I think so. Unless they eventually want to end up in a legal battle.