Unity will quietly waive controversial fees if developers switch to its ad monetisation service - report (www.eurogamer.net)

submitted 1 year ago by geosoco@kbin.social to c/PCGaming@kbin.social

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A fresh report into Unity's hugely-controversial decision to start charging developers when their games are downloaded has thrown fresh light on the situation.

MobileGamer sources say Unity has already offered some studios a 100% fee waiver - if they switch over to Unity's own LevelPlay ad platform.

The report quotes industry consultants that say this move is an "attempt to destroy" Unity's main competitior in this field: AppLovin.

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[-] ApathyTree@lemmy.dbzer0.com 15 points 1 year ago* (last edited 1 year ago)

Ah, so the decision is very anti-developer, very anti-consumer, and only has any neutral/advantage outcome for themselves.

I feel really bad for the devs and studios scrambling to accommodate, but… Cool, I hope unity goes under for that choice :)

Consumers. Don’t. Need. Or. Want. More. Ads. Especially on shit they already paid for. Fuck off with that double-dip shit, it’s exhausting.

this post was submitted on 14 Sep 2023

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