The bigger concern I have, if anything, is that these tools may give incentive to influencers and corporate brands to optimize their content engagement. It could lead to an increase in performative interaction, and encourage corporate entities to gobble up data about everything happening in the fediverse. There’s a potential for surveillance capitalism to become more normalized on the network.

I think these tools can be a real benefit in legitimizing the fediverse, but they need to be developed carefully, with concern for user privacy.