He's a jumento / donkey and a piece of shit on moral and ethical grounds; he doesn't give a flying fuck about the population, and seems to have a burning hate against marginalised groups. However, he isn't too prone to shoot his own feet.

This is relevant in this case because social media is essential for what he's doing: gathering support for his meat puppet's potential election, while playing the victim of an anti-democratic government. "Poor me, I was unjustly prevented from being a candidate! The powers to be don't want me to! Vote on $person by the way." As such his interests align really well with Musk.