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Braid: Anniversary Edition has sold so poorly that "the future is uncertain" for Jonathan Blow's company
(www.rockpapershotgun.com)
Video game news oriented community. No NanoUFO is not a bot :)
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My goal is just to have a community where people can go and see what new game news is out for the day and comment on it.
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If you can pull it off, successful merchandising is far more lucrative than the original media. A tale as old as consumerism.