The TL:DW is Mr. Beast is a master of using gambling psychology to capture kids' attention, to then sell them horribly unhealthy foods. His contests and giveaways are largely fake and/or are rigged to favor other creators, friends and family. He constantly fails to deliver promised prizes, and he runs live streams that are essentially child gambling masquerading as sweepstakes. He violates sweepstakes laws all the time but seems to get away with it by taking down old streams, and DMCAs any clips that get uploaded by others. He has also promoted a scheme to get his fans to act as child labor and stock/organize his products at Walmart.