Well... yeah. They didn't invent that scheme, that's been how most gaming systems are deployed since the Sega of the 90s at least.

And yes, it's a "notion" that is extremely anglocentric and intrinsically capitalist. It assumes that money is self-expression and speech and puts the onus of holding corporations accountable on individual consumers as opposed to regulators. It's half a step away from "ban plastic straws" in the list of ineffectual guilt dispersal schemes meant to avoid addressing any real issues.

Hate to break it to you, but corporations behaving semi-functionally as opposed to destroying everything they touch is not down to your brave refusal to purchase superfluous consumer products for your own entertainment. You're no superhero for not buying a thing you don't need anyway. It's governments that are supposed to have the power to hold them to account, not some magic hand bullcrap where the forces of the free market tend to a morally superior outcome. Can't believe this is so widespread on supposedly leftie circles.