A lot of people forget how overwhelmingly, insanely popular Musk was with way too online nerds. He was reddit's golden child for years. Part of this is that whenever Disney started releasing the Marvel movies, beginning with Iron Man, Musk was front and center as the core inspiration for Tony Stark (yes, I'm serious, the director and Robert Downey Jr. basically went on record as saying as much) and he fucking milked that shit. It's also important to understand that for a time he was seen as a forward looking entrepreneur whose business was "going to help save the planet by making electric cars so popular that every car manufacturer would switch to electric vehicle production to keep up." If Musk was a genius at one thing, it was manipulating public perception of himself and his enterprises. It took years of him being a thin-skinned weirdo and massive corporate tool to undo the amount of positive sentiment he'd built for himself and Tesla.