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How rental ‘libraries of things’ have become the new way to save money
(www.theguardian.com)
This is a most excellent place for technology news and articles.
It’s nice however let’s assume that it is the main consumer model. Then everything becomes possibly 20 times more expensive as companies need to keep same profit (shareholders) and now 20 people pool money to share the thing. It’s not a solution to capitalism, however it would work wonders for environment.
Yet it is us doing all the work for the environment while companies don’t lift a finger and get all the profit. Not a viable long term solution to a fundamental problem of wealth.
The companies who have 20x the mark up necessary to survive will quickly see new businesses occupy the space to undercut them.
Yeah, this is the one piece a lot of people miss: in any decently competitive market, individual firms have effectively zero power to set prices; they must instead accept the prices determined by the market.
Knowing that, the solution to that sort of corporate BS, then, is to ensure markets are competitive by busting monopolies, lowering barriers to entry, and getting money out of politics to reduce the effect of lobbying.