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What happened to the Duolingo icon? (sh.itjust.works)

submitted 5 months ago by lemmy_nightmare@sh.itjust.works to c/asklemmy@lemmy.ml

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Is it just me or does the Duolingo bird looks sad/old/tired? What happened to the previous icon?

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[-] rollingflower@lemmy.kde.social 121 points 5 months ago

Changing the Duolingo icon to look sad, old, and wrinkled is a strategy to make users curious, so they open the app to see if there are new updates or content. In other words, Duo is only trying to get your attention.

This tactic is rooted in the psychological effect known as the "novelty effect," where new stimuli can temporarily increase engagement and motivation. Snapchat similarly employs this strategy with the red dot and yellow dot on the Bitmoji.

[-] AFallingAnvil@lemmy.ca 55 points 5 months ago

It just reminded me how long it had been since I'd launched it so I just uninstalled it lmao

[-] kate@lemmy.uhhoh.com 3 points 5 months ago

haha I did the same

[-] metallic_substance@lemmy.world 35 points 5 months ago

God I hate marketing bullshit like this.

[-] Trollivier@sh.itjust.works 15 points 5 months ago

Sooo Duolingo is a tamagochi now

[-] kaitco@lemmy.world 8 points 5 months ago

Yep. I figured this is what had happened and it definitely worked on me. 🙃

[-] KSPAtlas@sopuli.xyz 5 points 5 months ago

Yeah Duolingo uses the novelty effect a lot

this post was submitted on 07 Apr 2024

218 points (88.9% liked)

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