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Reddit's new paid ads look exactly like user posts (www.zdnet.com)

submitted 6 months ago by ForgottenFlux@lemmy.world to c/technology@lemmy.world

229 comments fedilink hide all child comments

Calling them "free-form ads," Reddit said the new advertisements are its most native format ever, designed to look and feel like community content shared by real people.

The ads, meant to mimic the site's megathreads, will enable advertisers to utilize a variety of formats in one post, including images, videos, and text.

According to numbers from Reddit, free-form ads got 28% more clicks than all other types of ads on the site and saw a jump in community engagement.

The next time you see an interesting post in your Reddit feed, take a closer look - because it might just be a paid advertisement.

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[-] Stoneykins@mander.xyz 53 points 6 months ago

Solution is simple, community should turn any suspiciously product focused thread into an advertisers nightmare of filth

Then the ads will just be the ones with the comment sections turned off

[-] The_Tired_Horizon@lemmy.world 18 points 6 months ago

Those types of ads have been there since near the start. Its been confusing people for years. All that will happen is the popular non-ad posts will get accused of being paid for.

[-] watersnipje@lemmy.blahaj.zone 22 points 6 months ago

Yeah I remember a few years ago when there was suddenly some sort of hype around Nutella and Nutella-based memes. Which just so happened to coincide with a major Nutella advertising campaign on other platforms.
People were eating it up and generating content, essentially doing an advertiser’s work for free 🤷‍♀️

[-] The_Tired_Horizon@lemmy.world 0 points 6 months ago

Didnt work out for Cinnamon 😂

[-] watersnipje@lemmy.blahaj.zone 1 points 6 months ago

What are you referring to?

[-] The_Tired_Horizon@lemmy.world 0 points 6 months ago

The Cinnamon challenge.

[-] watersnipje@lemmy.blahaj.zone 1 points 6 months ago

Was that related to a company campaign?

[-] The_Tired_Horizon@lemmy.world 1 points 6 months ago

Well the nutella one wasnt originally...

[-] watersnipje@lemmy.blahaj.zone 1 points 6 months ago

How do you know?

[-] AtmaJnana@lemmy.world 4 points 6 months ago

Yeah, let's turn our space into a cesspool! We'll show those darned invaders!

[-] businessfish@lemmy.blahaj.zone 10 points 6 months ago

i don't think many people would consider posts that are literally paid advertisements part of "our space"

this post was submitted on 14 Mar 2024

1342 points (98.0% liked)

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