The big advantage of Clonezilla or using dd is you make a perfect 1:1 copy of the disk so you're pretty confident it will restore perfectly, but you need a disk of at least the same size and so on. Also perfect if you're trying to do file recovery and so on, because even corrupted or entirely unreachable data is still technically on the disk.

That's very inefficient when you have say, 5GB used of a 1TB disk, although compression will help a bit. But that's where more specialized tools comes in: what if we could only backup the actual data, and end up with a 5GB backup before compression.

That's useful and nice, but can't possibly deal with corrupted or deleted files since it'll just skip over them. The backup is only as good as all the filesystem features the archiver can encode. On Linux, tar has us pretty well covered as long as you only need relatively standard features like owners, groups. If you zip your root Linux partition you'll end up with broken ownership and permissions, because it doesn't encode ACLs and xattrs and hardlinks and whatever else. On NTFS, since it's proprietary, undocumented and a fairly complex filesystem, it's much riskier. If you backup your game library, you're probably fine, but if you want Windows to boot after a restore, you need a much more complete backup and if you don't want to take risks, whole partition backups are much safer. ntfsclone exists but I just don't trust it like I would trust tar to backup my ext4 partitions correctly.

So it's all a tradeoff. Do you want efficiency, or do you want reliability? How much of the information can you lose? Like, if you backup your C: drive on Windows but only care about your files and documents but not the Windows install itself, then it makes sense to just archive the files rather than a block copy.

So, what do you expect from your backups? The answer to that question also answers this thread.