If you don’t think intimidation has anything to do with it, then you haven’t read anything about this or similar incidents and really shouldn’t be discussing the topic. Apple has a long history of leveraging soft and hard power, economic and otherwise, to force and coerce smaller players into one-sided deals or else. Apple is pissed here because it’s usage of the power dynamic failed to extort everything it wanted from Mossimo.

They are absolutely a "little guy" when Apple calls on the phone. And it is a gross mischaracterization to describe them as a "patent troll." They do not collect patents for pure litigation purposes nor do the seek to use litigation to extort under the color of law for patents they do not use or plan to use.

To be clear, no one who lives in this space is a good actor with completely clean hands; however, it's just not true to paint Masimo in this light.