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Warner Bros. Wants Tumblr to Identify Beetlejuice 2 ‘Leaker’ (torrentfreak.com)

submitted 8 months ago by Carol@lemmy.world to c/piracy@lemmy.dbzer0.com

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The image, which has since been removed, doesn’t give away too much. However. Warner Bros. is clearly alarmed by the leak. The movie studio has a history of cracking down on the unauthorized distribution of leaked material and this is no exception.

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[-] moody@lemmings.world 24 points 8 months ago

Not to argue about what's right or wrong, but companies spend a lot of (marketing) money on building hype for upcoming projects, and that stuff is planned out way ahead of time. Leaks fuck up their plans for what and when to release this stuff, and can mess up their timing.

They want the hype to be at its peak around release. Leaks can build hype at the wrong moment, and it can die down before the film releases.