But if it gets to the point where Ubisoft goes and every studio starts making their own, I don’t think that will work if they don’t have the game catalogue to support it, that would mean Ubisoft could just start churning out horrible games to build their stupid catalogue.

I feel like we're starting to see a rerun of the streaming service wars - if this takes off across the industry I can definitely see people going back to piracy. I don't want game pass, ubisoft+, Blizzard Prime, Nintendo Online Super Premium Expansion Pass or whatever stupid names these companies come up with just to play a few games that I'm interested in, just because they're spread across different publishers.