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EU antitrust chief to Tim Cook: Apple must allow third-party app stores
(appleinsider.com)
This is a most excellent place for technology news and articles.
You can't mandate that until there are multiple storefronts. That should be the next step.
As for everyone making you use their own app store, that will go down just as well as people who make me install their app, I won't.
Multiple storefronts doesn't mean taking a single app away from the app store. It means you can subscribe to Spotify for 30% less by using an alternative. It means developer's can argue for a larger cut of their revenue simply by having alternatives.
As for individual game launchers, steam is far and away the most popular and well liked and it, with the exception of a few of their own titles, a third party launcher.
Competition is good for the consumer.