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this post was submitted on 07 Jan 2024
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There's a lot of reward for experimenting with what you think your customers want if you're correct. Mobile games probably aren't the right avenue for them to go down, but things like Cyberpunk, The Witcher, and Arcane have proven extremely lucrative for not just Netflix but in generating interest in the properties they're attached to, so it would stand to reason that having a gaming arm would mean they could attain that success and not have to share it with a business partner. Again, I don't think mobile games will accomplish this, but I get the line of reasoning.
Mobile games makes no sense for Netflix. They might as well sell donuts.
The only gaming service that would make sense for Netflix is game streaming. Like Luna or Xbox Cloud gaming.
I'd imagine it would make sense for them to make a publisher or large development studio to make the types of games that their shows have benefited from, like an inverse Warner Bros. WB has always been allergic to making any video game that isn't based off of DC or one of their big movies, but imagine if they did that in reverse and made a game with a movie in mind that could be made out of the same premise? That's the crossover that's worked so well for Netflix shows (and The Last of Us and Mario).
I'd download donuts from Netflix.