The music industry has figured it out for those of us that are willing to pay if it's easy. Lossless, high fidelity, DRM-free digital media is very easy to get these days for almost all artists, and the price is usually pretty reasonable.

There's no physical production cost and infinite supply to worry about the cost of production and inventory with declining sales if the video media industry would be willing to do the same. I'm never buying digital video as it exists today, but I will if they learn the lessons of the music industry and make digital video media more convenient. I'm sure there are plenty like me that just want something convenient and consumer friendly, rather than anti-consumer