it is also the responsibility of companies to respect their users’ desire for a straightforward and unobtrusive experience.

I am not holding my breath, at least until such time as companies actually change away from focusing purely on growth, money left on the table and towards sustainable business.

Also, the implication that not being tech-savvy is a form of willful ignorance is unrealistically dismissive of the different talents and intelligence people possess.

It doesn't take enormous effort to be at least aware of the shenanigans of the devices we interact with daily. Some people don't even bother with that.

If one knows how to setup wifi in their house... The next logical thing is how to configure their TVs, then on to a wifi extender, etc.