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Microsoft won’t let you close OneDrive on Windows until you explain yourself
(www.theverge.com)
This is a most excellent place for technology news and articles.
Linux is most definitely a brand. One that is actively marketed. The fact that the marketing is done by volunteers doesn't change that fact.
Linux doesn't represent a company; besides, it's not even an OS to begin with, it's a kernel. And people recommend it because it is good and because most people have "Windows = computer" in their head, which is actively harmful for everyone and is a real form of unconscious brand loyalty.