The honest and genuine businesses aren't rewarded to nearly the same extent as the corporations who exploit their labor force and their consumer base, and who lobby the government to write laws benefiting them.

If the system worked, then the honest and genuine businesses would be rewarded with more profit than the exploitative businesses.

For example, Nestlé makes more money by exploiting child labor and stealing water than if they didn't do those things.

Walmart made more money by driving small businesses out of business than if they were to allow competition from those small businesses. Same with Amazon.

We need to have a system that both punishes exploitative corporations and people, and also rewards the honest, non-exploitative businesses and people.