96
Why advertise on YouTube?
(feddit.de)
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
this post was submitted on 22 Oct 2023
96 points (88.1% liked)
No Stupid Questions
35316 readers
957 users here now
No such thing. Ask away!
!nostupidquestions is a community dedicated to being helpful and answering each others' questions on various topics.
The rules for posting and commenting, besides the rules defined here for lemmy.world, are as follows:
Rules (interactive)
Rule 1- All posts must be legitimate questions. All post titles must include a question.
All posts must be legitimate questions, and all post titles must include a question. Questions that are joke or trolling questions, memes, song lyrics as title, etc. are not allowed here. See Rule 6 for all exceptions.
Rule 2- Your question subject cannot be illegal or NSFW material.
Your question subject cannot be illegal or NSFW material. You will be warned first, banned second.
Rule 3- Do not seek mental, medical and professional help here.
Do not seek mental, medical and professional help here. Breaking this rule will not get you or your post removed, but it will put you at risk, and possibly in danger.
Rule 4- No self promotion or upvote-farming of any kind.
That's it.
Rule 5- No baiting or sealioning or promoting an agenda.
Questions which, instead of being of an innocuous nature, are specifically intended (based on reports and in the opinion of our crack moderation team) to bait users into ideological wars on charged political topics will be removed and the authors warned - or banned - depending on severity.
Rule 6- Regarding META posts and joke questions.
Provided it is about the community itself, you may post non-question posts using the [META] tag on your post title.
On fridays, you are allowed to post meme and troll questions, on the condition that it's in text format only, and conforms with our other rules. These posts MUST include the [NSQ Friday] tag in their title.
If you post a serious question on friday and are looking only for legitimate answers, then please include the [Serious] tag on your post. Irrelevant replies will then be removed by moderators.
Rule 7- You can't intentionally annoy, mock, or harass other members.
If you intentionally annoy, mock, harass, or discriminate against any individual member, you will be removed.
Likewise, if you are a member, sympathiser or a resemblant of a movement that is known to largely hate, mock, discriminate against, and/or want to take lives of a group of people, and you were provably vocal about your hate, then you will be banned on sight.
Rule 8- All comments should try to stay relevant to their parent content.
Rule 9- Reposts from other platforms are not allowed.
Let everyone have their own content.
Rule 10- Majority of bots aren't allowed to participate here.
Credits
Our breathtaking icon was bestowed upon us by @Cevilia!
The greatest banner of all time: by @TheOneWithTheHair!
founded 1 year ago
MODERATORS
Hot take time.
Advertisements are not there for you to immediately buy something or even buy something in the next few days. Advertisements are there to associate a company with a product or service.
If you see an advert for washing powder the advertisers are not expecting you to head to the store and get some, just next time you think you should try a different brand of powder a memory circuit fires off in your brain saying "what about Fab or Omo?"
There was a show on the Australian Broadcasting Corporation years ago called The Gruen Transfer where advertisers would discuss each other's ads and kinda pulls back the voodoo on advertising.
Not much a hot take, more like the exact plan.
People learning about your product or service is the big battle of commerce.
At one end of the spectrum, you have a company like Sriracha, $0 spent on advertising. They had faith that word of mouth would suffice.
At the other end of the spectrum, we have McDonald's. McDonald's was advertising on billboards in videogames, in the 2000s. Ask 1 billion people to name 5 burger joints.
🤷♂️
That's still secondary, I think. Advertising is mostly about getting the stores to stock it so that you can buy it.
There is also a similar CBC show (and podcast) on the same topic by a long-time advertising industry insider.
Under the influence by Terry O'Reilly.
@slazer2au they still do the show
Yeah some jackass I'm at once in marketing tried to explain it to me. I haven't seen an ad in ages so I call bullshit. It's all mostly psychobabble nonsense.