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submitted 11 months ago by L4s@lemmy.world to c/technology@lemmy.world

YouTube is cracking down on consumers’ favorite loophole - Adblockers::undefined

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[-] akilou@sh.itjust.works 1 points 11 months ago

The problem is that there's no competition. There's no real YouTube alternative that content creators can post to.

[-] simple@lemm.ee 16 points 11 months ago

That's because video hosting platforms aren't profitable. Anyone that's trying to do what youtube is doing will either have shortcomings or go bankrupt.

[-] lustrum@sh.itjust.works 3 points 11 months ago

Does some of the payouts need normalising? Some of the bigger content creators make absolutely bank for hardly doing anything with little overheads.

[-] simple@lemm.ee 11 points 11 months ago

Most of people's earnings on YT are thanks to sponsors, not actually Youtube's own ads. Youtube's ad partnership has gotten really bad, the payments are reportedly not good at all while it's really easy to get demonetized.

Pretty much every major YT channel makes sponsored segments now or have a patreon, I'm pretty sure YT's ads are just to try generating profit.

[-] rwhitisissle@lemmy.world 5 points 11 months ago

And the reality is there never will be anything that can meaningfully compete. Not anymore. Youtube has inertia. It’s not just that content creators get part of the advertising or that Youtube functionally advertises their channels based on related content algorithms. It’s also that youtube has over a decade of historical material. It’s the largest collection of video content in the history of the planet. Ever. By far. The age of “people are going to ditch your service for a competitor’s” is long gone. We are squarely in the age of the solid internet, which is ruled by a handful of very large, very powerful corporations, who do not really have to worry about “new competition,” because the scale of their operations is so vast, so well established as a part of the culture, and so astronomically expensive to maintain that nothing new could ever hope to compete.

this post was submitted on 14 Oct 2023
275 points (93.7% liked)

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