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YouTube looks to be testing server-side ad injection to counter ad blockers (9to5google.com)
submitted 3 months ago by AnActOfCreation@programming.dev to c/technology@lemmy.world
237 comments fedilink
  • YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
  • This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
  • The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.
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YouTube testing server-side ad injection to counter ad blockers (9to5google.com)
submitted 3 months ago by intelshill@lemmy.ca to c/worldnews@lemmy.ml
17 comments fedilink
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