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When you hear someone pronounce GIF as 'JIF
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this post was submitted on 17 Aug 2023
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The creator of the format says "JIF", so I say it as well.
He came out with that after almost 30 years of watching people fight over it. Yeah no, I've been saying [G]IF since 1996 and it's not changing now. He can shove his JIF where the sun doesn't shine.
No he didn’t. They literally sold it as “choosy developers choose gif”. It was part of the marketing to software devs. He didn’t feel the need to say anything on fucking stage until normies started using it and couldn’t understand context.