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submitted 3 weeks ago by x00z@lemmy.world to c/firefox@lemmy.world

GPT summarize:

Mozilla's latest update on Privacy-Preserving Attribution (PPA) discusses its testing phase in Firefox, focusing on privacy in digital advertising. The prototype allows aggregated ad measurement without revealing individual user data, using cryptographic techniques and partnerships with entities like ISRG and Fastly. PPA aligns with privacy laws like GDPR and is being tested in controlled environments, such as ads for Mozilla VPN on the Mozilla Developer Network (MDN). Mozilla aims to refine PPA through feedback and expand testing while ensuring transparency and collaboration.

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[-] astro_ray@lemdro.id 1 points 3 weeks ago

I feel like they added a lot of technological jargon to the the simple thing that is,

"Every time you click on an ad, we will track it and sell the data to advertisers. But do not worry, the informationis encrypted and only we can decrypt it. Trust me bro."

[-] x00z@lemmy.world 1 points 3 weeks ago

You would think they'd take a step back instead of continuing down this path after the backlash.

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this post was submitted on 22 Aug 2024
17 points (87.0% liked)

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