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The Games Industry Needs A Stronger Games Media
(www.thegamer.com)
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this post was submitted on 25 May 2024
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Who is going to pay for it? Every time journalists try to get paid enough to eat and have a roof over their head people cry "paywall!!!"
Or if they do ad supported people cry "ad infested cancer site!!" Or "lol adblock!"
Just to be clear, i adblock the shit out of the internet. I prefer some kind of paid model, but i'll get downvoted to hell for saying that. I'm not smart enough to have any good answers on how to pay journalists. But crying "paywall" at everything is not helpful...
What i dislike is having to have an account and password for everything. There needs to be a better model/system for paying journalists (not just in gaming media)
Currently the only business models are:
And it seems like the only sustainable ones in this day and age are 1 and 2 (to the detriment of our society)
You missed a huge one: merch. Gamers love gaming-related merch, so make a lot of it. Partner with game studios to prepare merch around big launches, and secure rights to make memey merch a bit after launch to keep the hype going. If done correctly, the journalists don't need to sacrifice integrity in reviews because even flops can sell spicy merch.
I think that could sell well. Start selling merch before launch, discount it right around launch, and then launch the memey merch right after launch.
Seems like such a company would quickly drop their journalism branch if it's the merch that's providing traffic and revenue.
But the journalism is what drives the merch sales, and they're willing to pay more because of the association with the journalism. If you remove the journalism, you can't charge as much for the merch.
It's like YouTuber merch, it generally costs quite a bit more than equivalent products elsewhere, but people buy it to support their favorite creators. That's the angle here.