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Roku explores taking over HDMI feeds with ads (www.lowpass.cc)

submitted 5 months ago by Stopthatgirl7@lemmy.world to c/technology@lemmy.world

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Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

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[-] DharkStare@lemmy.world 13 points 5 months ago* (last edited 5 months ago)

That is definitely way too invasive. Plugging something on to a Roku TV shouldn't enable them to show you ads through that other device.

I was actually thinking about getting a Roku once too. Really dodged a bullet.

[-] Aatube@kbin.melroy.org 5 points 5 months ago

The article says Roku is attempting to detect breaks, which are the only places Roku will try to show you an ad. So you open your inventory in the pause screen to fight a boss and an ad pops out.

[-] colforge@lemmy.world 3 points 5 months ago

I wonder if they’re prepared for Microsoft’s lawyers to come knocking when they find out their screen space is being highjacked by another company for profit…

[-] QuarterSwede@lemmy.world 2 points 5 months ago

Sounds like popcorn hour to me.

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this post was submitted on 04 Apr 2024

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