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Microsoft defends barging in on Chrome with pop-up ads pushing Bing, GPT-4
(www.theregister.com)
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this post was submitted on 16 Mar 2024
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If anything will finally result in the "year of the Linux desktop," it's shit like this. No one wants their operating system actively working to make it harder and more annoying to use their choice of applications.
The OS isn't the reason anyone uses a computer, it's the applications it can run.
This result is predictable for a lot of different things that started as products and seem to be ending up as services.
Microsoft wants Windows to be a subscription service with the associated perks to the company (namely, targeted ads, and also extreme control over anything the system does, including this ad scheme), and so an increased number of people seek a more traditional OS.
The movie industry pushes streaming down everyone's throat as a highly fragmented market where media ownership no longer exists; thus an increased number of people start to return to physical media.
Car companies push to paywall features of their cars behind subscription services. An increased number of people seek used cars which have no such paywalls.
The patterns are clear, in my view, but the C-suite is always driven by a naïve lust for ever-increasing profit.