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this post was submitted on 24 Feb 2024
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The students should get together and jack the machine away into their hacking club and do some reverse engineering, so that we get more information on how the data collection worked as opposed to just trusting the company's statements. If a hacking group like the German Chaos Computer Club got behind this, they could release their findings while keeping the perpetrators anonymous. However, I’m pretty sure the machine is just a frontend to a server, which got shut down as soon as the students complained, with no GDPR-like checkout being available in the jurisdiction.
When you start tinkering with a machine learning model of any kind, you’re probably going to find some interesting edge cases the model can’t handle correctly. Maybe there’s a specific face that has an unexpected effect on the device. What if you could find a way to cheese a discount out of it or something?
I don't think they're doing dynamic pricing on an individual basis, that would be too obvious. But checking the demographics of each location or individuals' shopping habits, and potentially adjusting the prices or offerings? Definitely.
So, if you show it 100 faces from group A and 4 faces from group B, that could start gradually shifting the prices in a specific direction. If you keep going, you might be able to make it do something funny like charging 0.1 € for a Pepsi and 1000 € for a Coke or something like that. If the devs saw that coming, they might have set some limits so that the price can's spiral totally out of control.
I am sure the profit margin is taken into account, so you won't get an ultracheap Pepsi unless it expires soon. Similarly, I expect it to consider economic viability, so it won't keep raising prices unless people are willing to pay them. Of course, you never know what the model actually does or what goals it follows (maximizing profit is a good guess, though), or how bad the coding is. The program might be very versatile and robust, or it may break when you show it a QR code - how can I know? Probably something in between.