It seems there is an arms race between search engines and content creators. The latter come up with those pages that will tell you the life history of the writer and their dogs, and 20 ads, five popups, subscription offers, allow the site to access your location and send updates questions and 'read more's later you might find out the thing you need. All this to have more ads and rank higher in various searches. 10 minutes ago I wanted to find out what the hell a float needle is. I couldn't. ChatGPT gave me the answer I needed in two questions.