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this post was submitted on 02 Dec 2023
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You know… in all my time upon this earth, I cannot look back and think of a single instance where I thought: “Gosh, this advertisement which has inserted itself in between me and the desired content has actually made me want to go purchase that product.”
Ads are effective, sadly. And why so much money is poured into them. I believe there are a few effects at play but the direct, see and ad and want to go buy it now is only one ofbhem that mostly only affects some people, or a lot of people occasionally.
I think a bigger effect is familiarity. You are far more likely to pick a product you are familiar with or have seen before over something younjave never heard of. Even if you have only ever seen it on advets and completely forgotten that you have ever seen ads for it. So even if you don't think they work on you they likely do without you realizing, at least enough of the time on enough people that make them worth while running.
Yeah, I like to think I'm immune to advertising until I see one that makes me think "damn, I haven't had Burger Restaurant in a while." The worst part is that I'm fully cognizant of what's happening, and yet I still want some and it'll make me think about it for a while afterward, simply because I'm familiar with the food and how it (usually) tastes.
But, joke's on you, Burger Restaurant! I'm fucking broke, son! Now we're BOTH having our time wasted