Okay, I gotta ask, since it's been bugging me for years. I don't really understand the Warhammer franchise.

I never ran into products in the franchise in the 1980s and 1990s in the US. Dungeons & Dragons yes, Warhammer no.

But I kept crashing into people who talk about it online, and tons of products in the franchise. However, it seems to be a large number of not-that-wildly-successful products.

I can think of products that have had lots of derived products in the franchise, like Star Wars. But there there was one very successful initial trilogy of movies, and those spawned follow-on products.

Or Tolkien's Lord of the Rings. Like Warhammer, that's a UK-originating franchise, but like Star Wars, there was an enormously successful initial product.

Those drew people into the franchise, made the fanbase what it is.

But I'm not really aware of an equivalent for Warhammer. There are some that are pretty good within their niche, like the Total War games. But those didn't start the franchise.

Is the scene driven by Brits who fell in love with the physical board game? Or what was it that gets people enthusiastic about the series? Like, what is it that is getting people into it?

I don't hate it, but most of the games I've seen don't really blow me away (even in genres that I'd normally tend to like, like the Battlefleet Gothic: Armada games).